Photovoltaics (PV) is experiencing growth in markets worldwide, but clouds are appearing on the horizon of the sunny sky. Due to their previous success, producers are ramping up their production capacities – some even to as much as one GW – at all production levels. But where are these products supposed to go? In Germany, the review of the promotion laws has resulted in a reduction of the promotion for photovoltaics, the hopeful Spanish market is searching for a new strategy while moving away from its booming megawatt segment, and Italy and France have to make up a lot of time in order to achieve a relevant size – if they ever do. As a natural result, the sales potential is not expanding as quickly as expected – and the competition to reach the remaining consumers is getting harder.
Development of World‘s Top 12 PV Markets
Evaluation of risk factors
Global cell market
development
Production Development Thin Film Industry

In view of these developments, the following questions arise:
What can your company do to ensure a steady growth?
Which country markets constitute an option for your company apart from all the conventional ones inside of Europe?
In which markets could your company secure first-mover effects?
What would be the perfect communication strategy for these markets?
Do you have the right products for these markets?
Do you have the right business partners?
Are your prices optimally adjusted to the different country markets?
Which services are demanded by your clients? Or do they only care about the price?
Are your clients content with your performance?
What can you do to keep your customers?

All these questions point to one thing: while PV products have sold almost automatically in the past, the challenges for marketing are continually rising. A lot of decisions need to be made in the light of an uncertain future. As a valuable asset in your risk management, we can decrease your uncertainty by providing you with solid data as a foundation for your decisions.





 
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