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EuPD Research offers you the whole range of empirical
market and social research instruments. We develop methods tailored
specifically to the customer’s requirements, whether it is a qualitative
basic study, a comprehensive quantitative survey, content-analytical
evaluation of material or a mixture of many different methods. In
the interests of our customers we place emphasis on maximum cost efficiency.
Network-Centric Research
The examination of very complex markets and new fields that have not
been researched in the past is one of our particular strengths. Using
project-specific networking and network intelligence we can secure
the highest level of expertise and efficiency in every area of a project.
Interdisciplinary research and expert teams highlight questions, information
requirements and project aims from different angles so that even at
the conception stage of a project the optimal strategy is selected
and the necessary planning reliability is secured.
We usually approach the complexity and novelty of a problem with a
mixture of methods from the range of qualitative and quantitative
options available to us. This allows us to develop a systematic and
well-founded coverage of the topic.
Top priority for network-based research is naturally networking with
internal and external experts. In connection with this, established
information is sought through extensive desk research, i.e. through
a comprehensive exploration of literature, media and report databases
as well as internet and telephone research. Many problems can be solved
using these methods alone, without the need to search further. This
saves our customers time and money and gives us credibility.
In order to dig deeper and more specifically, we have a range of qualitative
methods at our disposal. For example, in-depth explorative discussions
with market participants, group discussions or observation are particularly
useful when exploring a new topic and to reveal correlations, procedures,
motivations or background information.
As soon as an established information base for a comprehensive standardized
questionnaire is available, quantitative
surveys are used for middle-sized or large samples. They allow
the circumstances to be systematically assessed and also permit quantifiable
analyses to be carried out. |
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| The most used data collection methods are...
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Data collection
Telephone interviews
For highly standardized inquiries with great samples (e.g. representative
population surveys) telephone interviews are particularly reasonable
and useful. The inquiry is conducted using computer assisted
telephone interviewing (CATI),
whereby cost efforts and error-proneness due to subsequent data
entry are minimized significantly. CATI software allows for
closed, partially closed as well as open questions.
EuPD Research disposes of a highly specialized interview center
with trained in-house staff. The close contact between project
management and call center provides clear advantages to our
customers: |
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short and well controllable field time
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high degree of quality assurance due to the regular
and direct information exchange between project manager,
supervisors and interviewers |
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regular
and prompt feedback to the customer during the field time
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high
degree of flexibility considering customers wishes, e.g.
ex post changes of research tools and approach
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Personal interviews
Personal inquiries normally take place at the respondents’ premises
(e.g. appartment, office), in separate test studios or other
neutral locations. The interview is conducted face-to-face
in direct talk between interviewer and interviewee.
Advantages of personal inquiries are demonstrated by the fact
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certain test objects can be presented (e.g. a
product, TV spot, advertisement materials) |
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tools can be used in order
to support and illustrate topics of the questionnaire
(e.g. cards or pictures) |
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the
interviewer can observe the respondent and record his
behavior |
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more time-consuming
interviews can be conducted |
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Written inquiries
In case of written surveys, respondents receive an optically
simple and agreeable questionnaire via mail or e-mail. Respondents
then send back the completed questionnaire either via mail
or fax.
This form of questioning is advantageous as it can be conducted
without interviewers or call center respectively. Hence, it
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cost efficient |
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and
easy to manage. |
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Media
Analysis
The EuPD Research media analysis is an example for a content analytical
assessment. It is a specially developed instrument, which is not based
on interviews. Instead, it studies media reporting about selected
markets, companies, brands or products. The EuPD Research media analysis
conflates quantitative and qualitative analyses.
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 Thomas
Olbrecht
t.olbrecht@eupd-research.com
+49 228 97143 59 |
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