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We elaborate precisely
fitting solutions with a practical orientation
We deal with new and dynamic markets on a daily basis. Thus, we are
confronted with new challenges each day. Our approaches are as individual
as our tasks. We face unusual and demanding problems by means of output-driven
and creative strategies. Thereby, a close contact to experts providing
professional input and consulting our studies is a common practice.
Based on our research experience in numerous areas, our methodological
know-how and our expert’s additional knowledge, we elaborate
specific, customer-oriented concepts and research instruments.
In addition, we have established and standardized proven instruments
for recurrent tasks that we place at the disposal of our customers.
Modular processes grant high flexibility
Ideally, our surveys are divided into a qualitative and a quantitative
part. The former allows for an exploration of the corresponding subject
and involves external experts. As soon as a sustainable basis of information
is accomplished, quantitative analyses follow.
The following figure displays an exemplary workflow: |
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For us, an order is not accomplished with the delivery of
numbers, tables and figures. We carefully compress and interpret results
that we often discuss and analyze with our customers in the context
of workshops. Moreover, we offer consulting and support for the deduction
of practical measures for marketing, market positioning, in-house
organization etc.. |
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Market
analyses |
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They are suitable for complex markets or market segments
and their structures, functionalities and participants. The
focus is directed to a superior perspective that analyzes the
interaction of companies, competitors and customers. Thus, the
central question is: What are the relevant processes between
different participants in the market?
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Company
inquiries |
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These inquiries are to analize companies and organizations
as economic units and socially responsible entities. Focusing
on internal processes, the key question is: What happens whithin
companies or the organizations respectively?
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Economics
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The
surveillance, analysis and evaluation of macroeconomic and sectoral
developments and contexts all belongs to the service portfolio
of our economic department.
Using both classical econometric methods along with modern risk
analysis software, we deal with the following question: how
can microeconomic key figures be transferred into a macroeconomic
setting? |
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Financial
Research |
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Are you aiming to expand and tap into new
markets and therefore looking for a suitable organization in
order to implement your growth strategy?
Our financial research department will see to it that you can
make a confident decision and will guide you through all your
questions to do with corporate finance and corporate development,
independent of all banks. In this regard, the overriding question
is this: when it comes to strategic alliances, mergers and acquisitions,
how can the trade-off between opportunity and risk be evaluated?
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Population
surveys |
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They deal with private individuals as consumers, employees,
citizens and representatives of the public opinion. Thus, the
focus is on aggregated person-related data reflecting their
opinions, behaviors or attitudes. The issue of interest is:
What do people think about certain problems? |
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Media analysis |
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It analyzes media contents and their
authors as influencing factors on politics, economy and society.
Thus, the question raised is: Who is reporting on what, to what
extent and with what
attitude? |
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Methods
We offer the whole set of tools comprising quantitative and qualitative
research and especially emphasize quality – which is, amongst
others, ensured by our highly specialized interviewers.
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Core
areas of research
As a full-service institute, we offer individual answers to your questions
– especially in the following areas: Management & Controlling,
Finance & Insurance, Pharmacy & HealthCare, Energy & Utilities
und Politics & Society. |
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