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Governing has become harder: nowadays it is more about negotiating and cooperating than about mere top-down implementation. This does not solely stem from the breakdown of classic socio-economic electorate milieus and party affiliations. Rather the change in the political landscape has also contributed to this shift. In a five-party democracy it is necessary to re-think old concepts and positions – strategy increasingly comes into the spotlight.

On their side, politics reacted to these challenges by approaching communication management in a more professional manner. EuPD Research stays abreast of these changes using an innovative method portfolio, which is specifically matched to the requirements of political consulting. Profound knowledge about your own image and positioning, as well as about the deciding topics and voter preferences are indispensible for a successful campaign.

Political debates, new laws and changes in the social framework, structures and everyday life as well as the dynamics of public opinion and trends are in the centre of our political research.

EuPD Research continuously pursues political and social events. Hence, we quickly seize on up-to-date trends and discussions as well as forward-looking topics. Population and target-group surveys of actors and people affected produce both profound data and highly interesting insights for the media and valuable background information for companies.



	EuPD \| ImageScope Identifies competence profiles specific to both parties and individuals and sets them in reference to the profiles of other parties and political actors as well as the demand profiles of the electorate. The results are displayed in the form of a SWOT matrix, from which concrete short and long-term recommendations for action can be deduced.



	EuPD \| Topic Finder Optimizes the allocation of topics in the run-up to elections. The mood of the voting public is captured in relation to specific topics and presented in the form of an index, thus generating decision-making aids for choosing a campaign agenda.



	Services Unique problems require unique solutions. In order to find answers to your questions, we develop individual and creative concepts that we put into practice with profound methodical and technical know-how. In doing so, we receive support from well-known experts of different fields. We do not provide pure data and tables only, but also visualized results, profound interpretations and approaches to problems, which are elaborated in cooperation with the customer.



	Daniela Schreiber d.schreiber@eupd-research.com +49 228 97143 52

	Oliver-Timo Henssler t.henssler@eupd-research.com +49 228 97143-60